When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON'S^® Baby Bath is our mildest formula and is specially designed to gently cleanse baby’s delicate skin. It lathers quickly and rinses easily, leaving your baby’s skin clean and feeling healthy. Great for kids and adults too! We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards. *formulated to minimise the risk of allergies.