POWERFUL RELIEFWhen to use Deep Heat Max Strength is a pain relieving cream, for targeted pain relief. Relieving rheumatic pain, back pain, sciatica, and fibrositis. The non-greasy formulation rubs in effortlessly. How it works Deep Heat generates penetrating warmth in aching, injured and sore muscles. Deep Heat Pain Max Strength can be used before and after exercise and contains ingredients that provide pain-relief plus heat. Heat therapy helps to increase blood supply to relax and soothe.